Our clients showcase the breadth of our expertise. We see them as collaborators, partners, and valued allies. We take pride in creating content for some of the nation's leading brands.
Tusk Logistics came to us with a clear goal: they wanted to showcase their company culture in a way that would resonate with prospective hires.
In a competitive hiring market, they needed a compelling video asset that didn’t just list benefits but showed what it felt like to work at Tusk. We use recruitment marketing techniques.
Our aim was to use authentic storytelling to differentiate themselves and appeal to candidates who would thrive in their unique environment.
Instead of a basic corporate video, we took a personality-driven route.
We focused on the individual quirks, humor, and authenticity of the founders and team members.
When people can see the real humans behind a company, they’re far more likely to connect. We used a casual, interview-style format to give a true sense of Tusk’s collaborative culture.
These unscripted touches brought the culture to life in a way no job description could.
Thanks to this video, Tusk got 5.86% more clicks per impressions than usual.
They were able to hire a key new team member.
Thanks to also sharing this on social media they were able to share their essence as a company with their investors and customers.
Pacaya set out to become the go-to app for discovering the best things to do in the city, from hidden gems to headline events. But in a market full of recommendation platforms, they needed more than just sleek UX. They needed trust, relatability, and virality.
Our task was easy. To create a video that would feel as if it came from the community, not a brand, positioning Pacaya as an essential tool for locals and travelers alike.
We leaned into authentic user-generated content (UGC) to tell Pacaya’s story from the perspective of real users.
The video focused on three key emotional hooks:
1. Ease of use: smooth app navigation woven into the action.
2. Sense of discovery: genuine excitement as users stumbled on new places
3. Relatable fun: moments that felt unscripted, spontaneous, and real
The edit style was fast-paced, fun, and social-native, mimicking content people actually watch and share.
This one video got:
- Above-average view-through rates
- Strong engagement on social platforms
- Sparked positive conversations around urban exploration.
Users praised how "real" it felt, and Pacaya reported increased app usage and shares during the video’s campaign window.
Chi Events
Restaurants in downtown chicago
Logistics company
