Curious about how we can work together? Below are some of the most common questions people ask before applying to The Expansion Formula. If you don't see your question here, feel free to reach out — happy to help.
The Expansion Formula is a 12-week 1:1 engagement for $3,000. In that time we build your positioning and offer, set up your nurture system, work on your on-camera presence, and put together your own Content Command Center — a single place that holds your story, your voice, and your content system so you're never starting from scratch again.
You'll fill out a short questionnaire so I can learn about your business and where you're getting stuck. From there we set up a call to see if it's the right fit before anything else moves forward — no pressure or obligation to book.
No. Most people I work with are already good at what they do — the block usually isn't a lack of ideas or experience, it's translating what's in your head into something that actually sounds like you. We build from what you already have.
That's exactly who this is for. We go straight at the parts that make self-promotion feel like a costume — the belief that what you know isn't worth sharing — because that's what actually unsticks you, not another framework or template.
The Expansion Formula is 1:1 and hands-on. The Visible Founder newsletter is a free weekly read on the same ideas. Meet More Doers is a paid community with monthly sessions and in-person events. Pick whichever matches how much support you want right now — you can always move between them.
We focus on any type of content, starting with your brand voice and message then adapt each video to the platforms your audience is in. Content is always tailored to perform best on the platform it's intended for.